Is anybody else addicted?

Is it just me, or is there something about Pizza Express food that gets you hooked, like the salty coke and hard seats at Mcdonalds?

Whatever the reason, I find their pizza hard to beat, and I've been to Naples, home of the Napoletana. Sure, the pizzas are wood-fired and crispy with fresh ingredients, but pizza express ones just taste better. 

So, if anybody out there knows the secret, do tell.